October 15, the U.S. video game maker Electronic Arts Asia, Jon Niermann, president of the second week, said that Electronic Arts will shift to online games, in Asia to improve their limited market share. He said Electronic Arts in the West as its main business comes from the console and PC game software market. However, online gaming more popular in Asia.
Niermann said that the on-line games during the day and at night there are people playing. He said that Electronic Arts hopes to launch more online games to increase their market share in Asia. Electronic Arts is expected to launch this year will be 12 different versions of the game.
Electronic Arts has been launched in Asia in the online edition of the %26quot;FIFA%26quot;, %26quot;NBA Street%26quot; and %26quot;Warhammer Online%26quot; and %26quot;Battlefield: Heroes,%26quot; the online version will also be launched soon. Electronic Arts also launched in Singapore last year to develop the %26quot;Need for Speed%26quot; Internet version of the game.
The officials said that Electronic Arts, Asia's gaming revenue accounted for only about EA's total revenue of 6%. Electronic Arts sales for the fiscal year 2008 total revenue of 3,670,000,000 U.S. dollars. Niermann said that Electronic Arts needs to raise significant revenue in Asia.
Niermann said in the Chinese market, EA's market share is a single-digit. However, Electronic Arts hopes that the cooperation with local partners to launch the network version of the %26quot;FIFA%26quot; and %26quot;NBA Street%26quot; to change the situation.
Niermann said that Electronic Arts is also the Asian Development for Asia of the game. Electronic Arts in Asia in 16 cities to set up offices in Singapore, Hyderabad, India, Shanghai, Seoul and Tokyo established a game development site.