What began as a year in review editorial, morphed into an analysis of the evidence 2007 gave us that the subscription model was on its way out in North America and Europe. In this article, I look at the historic evidence and where things might head in 2008 and beyond.
All the evidence suggests that World of Warcraft is not the harbinger of an expanded marketplace, but an aberration, a lightning strike at the right moment. Among Western audiences - as it was among Eastern audiences years ago - the subscription based MMORPG is at best on life support and more than likely on its way out the door.
The one-two punch of WoW and Guild Wars in 2004 has delivered a significant blow to the prospects of any company that has the audacity to charge their subscribers a monthly fee. Guild Wars showed that a high quality experience can be free and WoW redefined what people expect for that $14.95 a month.
Read more after the click.
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