Iknowyouprobablydon'twanttomentionactualnumbers,butintermsofexpectations,areyougettingmorerequeststhanyouexpectedtoget?Howdoexpectationscomparetowhatyou'reactuallyseeing?
Iwasprettysurethatwe'dhavealotofdemand,ImeanIbelieveinthecompanyandthat'swhywecreatedit,right?Andso,theideaofhavingthelotterywastherefromtheverybeginning.Thesemachinesareslow,andit'sanewprocess,andnobody'severappliedthistoproducingaretailproductbefore,sowe'rereallythefirst.SoIknewthere'dbeproblems,andIwantedtocontrolit.Westillhavethelotterysysteminplace,we'reproducingmanymoreamonththanweusedtobuycheapwowgold.Wedidmorethan1200lastmonth,forexample,andwe'lldomorethanthatthismonth.Thechancesofwinningthelotteryaregettingbetter.Thelotterythatwejusthad,about1in4peoplewonthelottery,it'sactuallyalittlebitbetterthanthat.Soit'seasiertogettheproduct,andwe'remakingmore,andit'shigherquality.
Soyou'vebeenmakingthesefor,what,sixmonths?
Weactuallystarted,Ithink,backinDecember,soit'scominguponayearnow.
IsthatinaTuxedosuit?
Someareinatuxedo,andthegirlisinawhitedresswiththeflowersinherhand,andsomearejustintheirgear.Wehadourfirstweddingrequestrightwhenwelaunchedthecompany,andIthoughtohthisisacrazything.Andthenwegetmoreandmoreandmore,andI'veactuallytalkedtotwocoupleshereattheshowwhowantedweddingtoppers.
Haveyoueverprintedacharacterinlikelow-levelgear?Isthereanyonewhodoesn'tdressuptogetprinted?
Peopledressupinallkindsofthings.It'snotallTier6forsure.Peoplewillbesittingaroundwithabeerstein,orapimphat,orwhatever.It'sjustwhatevertheythinklookscool.Andwe'llprintwhatever.IranintoaguyearliertodaywhosaidhehashischaracterallprintedoutinPirategearwithaPiratehatandawheelandallthisstuffandIwaslikeallright,that'sawesome.
Youdidn'tmissourBlizzConcoveragelastweekend,didyou?Ifyoudid,catchup-evenifyoudidn'tmakeittoAnaheim,we'llmakeyoufeellikeyousaweverythinganyway.
Sohowarethingsgoing?What'sgoingonwiththecompany?
EdFries,founderofFigurePrints:Thingsaregoinggreat.Wehavetonsofpeoplewhowantourcustomfigures,andwe'relearningalotmoreallthetimehowtomakethembetterandhowtomakemoreofthemandgrowingthecompany.Forus,qualityisthemostimportantthing,sowe'retryingtomakesurewedon'tgrowtoofast,andwe'retryingtomakesurethateverythingwedoproducesthehighestquality.AndIthinkwe'reactuallyimprovingourqualityformostpeople.